Have your say

Welcome to Staycity’s consultation website on our proposals for a new, modern and sustainable hotel on Great Eastern Road, Stratford.

See our vision
Proposed northwest ground floor activation from Great Eastern Road

Have your say

Staycity is pleased to present proposals for a new, modern and sustainable hotel in Stratford. The proposals are to bring an undeveloped, brownfield site into use, providing local jobs and contributing positively to the local economy.
Alongside a hotel, we are proposing a publicly accessible café or food and beverage offering, helping to create a better sense of place on Great Eastern Road.
In January and February this year, we held a public consultation so we could gather local feedback and views on the proposals.

Thank you to everyone who took part. If you were unable to attend our public exhibitions, you can read all about them and access the exhibition boards below.

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Why a hotel?

Since the London 2012 Olympics, Stratford has become a key destination in London. The area around Great Eastern Road boasts attractions such as Westfield Shopping Centre, the London Stadium, and Queen Elizabeth Olympic Park, alongside excellent transport links into central London. The site is also close to Stratford’s town centre, home to the Stratford Centre and the iconic Old Town Hall.
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Every year, millions of visitors from across the country and the world come to Stratford, highlighting the clear demand for new hotels and the area’s significant contribution to the UK’s economy.

That said, the ‘aparthotel-style’ model of our proposed hotel will cater for a range of stays from overnight visitors to Stratford to longer-stay visitors, such as business, education or cultural focused-travellers, and will be less dependent on tourists. Extended stay customers are also more likely to invest in the local economy by spending locally.

The development will sensitively respond to the local area, providing a welcoming space for hotel users and local people and providing a new asset to this part of Stratford.

We will be engaging with local groups, such as sports clubs, to identify opportunities to work with each other and ensure that local people can benefit from the proposals.

The site

The proposed site is located on Great Eastern Road, adjacent to two major consented schemes – a Unite Students scheme to the west (currently under construction) and Legacy Tower to the east. Our proposals will therefore be part of a discernible cluster, and will be designed to fit within this context, further supporting the overall regeneration of the wider Stratford area.
The site is an undeveloped brownfield land, and the proposals will bring the space into productive use, helping to bring much-needed economic activity to the area.
The site is directly adjacent to major public transport links, including national and international rail services and will therefore be well supported by local infrastructure. We expect the vast majority of users to arrive and depart by public transport.
View location

The public consultation

Image from Public Exhibition 1, Thursday 30th January
Our public consultation opened on Wednesday 22nd January, and an online survey for people to share their feedback was open until Monday 10th February.
The public consultation was advertised via a flyer, which was distributed to an area reaching 3,657 local addresses.
We held two public drop-in exhibitions on Thursday 30th January and Saturday 1st February respectively. These exhibitions allowed attendees to read about the proposals in more detail, meet the project team and ask questions. The boards displayed at the exhibition can be viewed below.
In total, 11 people attended the exhibitions, and the online survey received 18 responses.

2 public drop-in exhibitions

18 survey responses

1,500 total website views

30,805 total reach on social media

11 in-person attendees at the public exhibitions

Exhibition boards

Our vision

Transforming a brownfield site into productive use

Supporting the local economy and creating local jobs

A green, sustainable development

A well-connected location with major public transport links nearby

Considerate of our neighbours

A new publicly available food and beverage offering

Proposed view of hotel rooms from Great Eastern Road

Sustainability

Staycity upholds ambitious sustainability principles across all its hotels. The Staycity Stratford scheme will be designed to set a new standard for sustainable tourism.
Following consultation with sustainability consultant Ramboll, the design has been optimised to minimise material use and embodied carbon.
By not including a basement in the design, and moving power systems to the roof, we will save significant quantities of concrete and excavation.
In its current design, the development will achieve a BREEAM rating, an industry measure of a building’s sustainability credentials, of ‘Excellent’ and we are targeting ‘Outstanding’.

Have your say

We are keen hear your thoughts and understand your feedback

If you missed our public consultation but you still have feedback or questions for us, please email staycitystratfordconsultation@conciliocomms.com or call 0800 193 0884, and a member of the team will be in touch.

Public exhibition 1

  • Thursday 30th January
  • 3pm – 7pm
  • St John's Church, Broadway, London, E15 1NG
view location
  • Thank you to all who attended.

Public exhibition 2

  • Saturday 1st February
  • 10am – 2pm
  • School 21, Pitchford Street , Stratford, E15 4RZ
view location
  • Thank you to all who attended.

Online survey

  • Our survey closed on Monday 10th February 2025, but you can still share your feedback with us via the contact details provided.
access survey
The team

Staycity

The proposals are being brought forward by an expert team:

Hotel Operator

Planning Consultants

Development Management

Community Engagement Consultants

Architect

Say hello!

If you have any questions regarding the consultation, please contact us:

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